REAL IS RARE Apparel is an upcoming streetwear line by Jordyn Cotton. Jordyn takes street and chic and makes clothing that are eye catching and one of its own. The meaning behind REAL IS RARE is rooted from the surroundings of fraudulent and unauthentic things and people, it is seldom that we come across something real. Once an individual crosses paths with authenticy, rather it be an object, a person, a vibe/connection, or in this case, a brand.. you know you'll never find anything else like it. Because Real is Rare.