Fabulous, Fantastical FashionSpeak 2014!
Now for the fun stuff – the speakers! The conference covered a wide variety of subjects and each speaker was most informative, warm and encouraging. We have compiled a list of quotes from each presentation that are great tips to utilize when building a business in the fashion world.
Rachel Lutz, Owner of The Peacock Room and Frida
“Think of brand loyalty as a marriage and not a fling.”
“Jump into Detroit retail. People want options, locally made. But be really of the city.”
“Help your customers believe in your brand. Tell them a story. Be authentic.”
“Brand loyalty is a balance of leadership and consistency.”
“If you base your brands on price or discounts, you are ruining yourself.”
Bridget Sullivan and Jeanette Puig-Pey, Automotive Fabric Designer & Global Design Manager, Lear