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Local Designer Series: Lili Camaj of Little Miss Obsessive

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Image Courtesy of Irene Mahmud

Lili Camaj of Little Miss Obsessive has grown her brand in a non-conventional way. Exclusively using social media, Lili has managed to bring her line of accessories out to the masses and bloggers. Celebs including Aubrey Anderson (Lily) from Modern Family and Jessica Szohr (Vanessa) from Gossip Girl have been captured sporting Little Miss Obsessive. We chatted with Lili to gain a little insight on how she did it and she let us in on her secret. #thankful

Tell us a little about yourself and how you started Little Miss Obsessive.

I always had a passion for the fashion and beauty industries since I was little. I was a licensed cosmetologist doing hair and makeup; I did a lot of personal shopping and fashion styling and also did a lot of creative directing on photo shoots. On the photo shoots, I would make accessories, and after a while, they really started getting noticed and requests for the accessories would come in. As I started making custom tutus and accessories, the demand for hair accessories grew so I decided to take it to the next level.

How do you reach your customers via social media outlets? What's the secret?!

Social media is awesome, if you know how to use it the right way. No Facebook, just Twitter, Instagram and Pinterest. For Instagram, hashtags are great, especially for people who are looking for a #headband for their #wedding or a birthday #gift. So, people will search, and your designs pop up in the results and essentially you're helping someone find exactly what they were looking for. Showcasing your product, as well as your personal style, will get people to see what your line is all about, and when people relat