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Local Designer Series: The Ladies of the VK Collection Share How They Got Into Willys Detroit (and M

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Image Courtesy of VK Collection

Valentina and Krista of the VK Collection met as interns in the corporate world with many similarities – they both immigrated to the United States when they were younger and they had a serious passion for jewelry, for starters – and their friendship blossomed from there into a business partnership. Their jewelry has landed at Willys Detroit only months after launching their very first collection, and we got a chance to talk to them about their line and get their story.

DG3: What’s the VK Collection’s story?

Valentina + Krista: We both have loved jewelry since childhood, made jewelry as a hobby growing up, and at the time were guilty of spending our savings on the finer pieces our intern salaries really could not afford. Every woman has that one thing she doesn’t leave the house without, whether it’s mascara, lipstick, watch – you name it. For us, it’s jewelry – it’s our channel for self-expression, a way to complete a look and tell a story. With our collection we aim to have pieces you can put on while wearing jeans and a t-shirt, or complete an evening look.

We officially launched VK in December 2012, and at the time we wanted to be a destination boutique for women looking for unique, chic jewelry. We carried different brands of jewelry, as well as pieces we found at jewelry shows, etc. Several months into it we realized that what we wouldn’t be fulfilled until we designed and made our own jewelry, so we started focusing on our next collection. We designed the collection combining Swarovski crystals and different brass chains, as we wanted our pieces to be unique and versatile, timeless yet edgy.