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Industry Spotlight: Student-Run Magazine Reaches Larger Audience

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Founded in 1999 at the University of Michigan, SHEI started out as an Asian pop culture magazine with the first few issues consisting of mostly article-based material and little photography. Since then, it has evolved and become more fashion focused. In 2013, SHEI was inducted into the University’s Student Publications Department as the first new student publication in more than 25 years and was named one of StyleCaster’s top 15 college fashion publications. DG3 spoke with Anna Fuller, the current Editor in Chief of SHEI Magazine, to see what all the fuss is about.

Let’s start with the five Ws:

  • Who is audience?